Marketing & Publicity

Media Information

PAN was founded in 1993 (as Pan Artist Management) and in 1999 became PAN Event Entertainment. PAN is a unique organisation dedicated specifically to the support, celebration and promotion of multicultural arts, and to meeting cultural diversity in entertainment, marketing and interactive educational requirements. We have developed our focus to include Australia’s entire arts community, multicultural and mainstream, and now offer value-added service – total event management and educational programming. From booking ethnically diverse artists to stage production, technical logistics, promotion and publicity to providing educational resource material – we do it all, so that the whole production runs seamlessly.

PAN’s team of highly skilled staff have travelled along various paths of experience achieving respect and renown within the greater Arts community and internationally. Their expertise is at the heart of our success. As a result, our ability to access the specific resources to suit client needs is unsurpassed. PAN is committed to excellence in cross-cultural liaison and communication, with the guarantee of securing a high profile for events…..We do this extremely well!

PAN represents 153 ethnicities through more than 1000 entertainment acts, and has access to over 1200 classical and jazz musicians. We pride ourselves on the strong rapport, developed over time, with artists from rich and diverse cultural heritages. We are industry leaders because of our passionate commitment to, and respect for, the artists we promote through our events and programs in schools.

PAN believes it is of paramount importance that all events aim to promote and strengthen Australia’s multicultural identity. This way, all citizens can embrace their unique cultural history in a celebratory atmosphere of mutual respect.

The high profile nature and scope of the work PAN has performed since its inception is indicative of its professionalism, reputation and respect in the Victorian arts and business community.

 

 

PUBLICITY PROJECTS

Some of the clients and events for which PAN has achieved profile and ethnic marketing include:
ORANA CHAMBER ORCHESTRA - 1994-2000 - Peter Mousaferiadis the Artistic Director and Founder of the Orchestra was successful through PAN in carrying out all niche marketing for the Orana Chamber Orchestra and was successful in developing new audiences from Non-English Speaking Backgrounds towards classical music. In November 1996 the Orana Chamber Orchestra was shortlisted for the National Multicultural Marketing Awards, NSW Ethnic Affairs Commission.

Event Logistics - December 31 1999 - PAN carried out all the ethnic marketing for the "Looking Back and thinking Forward - Celebrating a new millennium for all ages" event in the Treasury Gardens. Over 8 main articles along with 12 radio interviews were achieved in various ethnic media.

Event Logistics Media Releases - documents are in Adobe Acrobat PDF format.

* click on language of your choice to view document *

ARABIC / 251k

CHINESE / 271k

ENGLISH / 5k

GREEK / 418k

CELAS - The Spanish Latin American Welfare Centre Inc. Terra Nova Concert June 17 2000 in the Melbourne Concert Hall. In addition to providing all the entertainment PAN was responsible for ethnically marketing this event to the various communities involved in this production.

CELAS Media Releases - documents are in Adobe Acrobat PDF format.

* click on language of your choice to view document *

ENGLISH / 151k

GREEK / 154k

ITALIAN / 140k

RUSSIAN / 154k

SPANISH / 236k

VIETNAMESE / 146k

City of Port Phillip - November 1998-2001 - Community Multicultural Festivals - In addition to providing the entertainment for the main stage PAN has been given a budget each year since 1998 to publicise the event to the ethnic communities via non-mainstream press.

Port Phillip Media Releases - documents are in Adobe Acrobat PDF format.

* click on language of your choice to view document *

ENGLISH / 137k

 

Hispanic Festival 2000 - PAN assisted festival organisers in obtaining Optus as the major sponsor and provided all liason between Optus and the Hispanic Festival.